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HomeCyclingLauf's US-Based mostly Meeting Drops Seigla Worth by as much as $1,000

Lauf’s US-Based mostly Meeting Drops Seigla Worth by as much as $1,000


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Lauf Biking, Icelandic producers of the long-lasting leaf-spring fork, in addition to carbon highway and gravel bikes, has now moved all its bike meeting exercise to Harrisonburg, Virginia, in a bid to drastically scale back pricing for finish customers. The transfer started again in March 2023 – it resulted in improved delivery effectivity for the model whose fundamental buyer base is situated within the US. Lauf has been in a position to go on the advantages of that improved effectivity to prospects, decreasing the value of the Seigla Gravel Race Bike by 12.5% to 17.9%, mannequin dependent. That constitutes a $1,000 USD discount in some cases.

Right here’s extra from Lauf, in addition to up to date pricing on the Seigla Inflexible and Suspension Fork builds.

Lauf Strikes Meeting to the US

Press Launch

Pushing the envelope is in our DNA. We’re not right here to adapt. Since we began the journey again in 2011, we’ve gone from a “storage band” in Reykjavik, Iceland, to a family identify in gravel biking. Our suspension innovation wants no introduction, however we received’t cease there. We didn’t enter biking to “solely” give you cool know-how. We entered biking to make a mark and get our know-how to riders, for them to get pleasure from.

new lauf grit suspension gravel bike fork with leaf springs and big tire clearance

On the finish of the day, the purpose of all of it is to assist cyclists journey additional, quicker, and extra usually. An important variable within the equation is commonly missed although – pricing. To additional streamline our operations, we’ve been busy organising a USA base in Harrisonburg, VA. Why Harrisonburg, you would possibly ask? As a result of it presents wonderful driving (gravel, highway and MTB), and since it’s a fantastic school city that has glorious floor logistics for the US and flight connections to Iceland.

Earlier this 12 months we began delivery US-bound bikes from our Harrisonburg warehouse. This elevated our effectivity and enabled a value discount again on March eleventh. To not point out the a lot welcome discount in CO2 footprint it entailed.

We didn’t blow our horns after we lowered costs in March although, as we knew it was the primary (smaller) step of the ultimate value discount we have been aiming for. Earlier than we may full our mission, we’d additionally need to arrange meeting within the US. Decreasing our stock price via Simply-in-Time bike constructing. This avoids tying elements all the way down to bike sorts/sizes/colours, which in flip permits a far decrease complete stock. These streamlined operations allow higher pricing.

It has taken some time to organize, however we’ve now began assembling bikes at our downtown meeting plant in Harrisonburg! Our HQ stays in Reykjavik, however all bikes exit of Harrisonburg any further. This being essentially the most environment friendly setup for Lauf, because the US is our greatest market. Seigla is a gravel bike you need to need no matter its pricing. Its journey, options and high quality set it in a category of its personal. Now we’ve additionally put its pricing into a category of its personal!

New Pricing for Lauf Seigla Gravel Race Bike

Seigla Inflexible Unique Worth March eleventh Delivery Effectivity April twenty seventh US Meeting Worth Drop
Weekend Warrior $2,640 $2,540 $2,240 $400
Weekend Warrior Wi-fi $3,640 $3,440 $3,140 $500
Race Wi-fi $5,040 $4,640 $4,140 $900
Final $6,640 $6,240 $5,640 $1,000

Seigla with Suspension Fork Unique Worth March eleventh Delivery Effectivity April twenty seventh US Meeting Worth Drop
Weekend Warrior $2,990 $2,890 $2,590 $400
Weekend Warrior Wi-fi $3,990 $3,790 $3,490 $500
Race Wi-fi $5,390 $4,990 $4,490 $900
Final $6,990 $6,590 $5,990 $1,000

laufcycling.com

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