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The age of the associate: A brand new period of enterprise, a brand new period of partnering

Final November I launched the Age of the Accomplice at Cisco’s annual Accomplice Summit in Las Vegas. The premise of the Age of the Accomplice is that a long time of accelerating know-how advances and innovation, shifts in shopping for behaviors and buying choices, and the evolution to digital-first enterprise fashions are culminating in ranges of IT complexity that organizations are unable to handle on their very own. The answer: companions – actual companions – typically sudden companions, working collectively to ship a selected end result with the appropriate expertise for a buyer. In a brand new paper launched at the moment, I shared a extra in-depth perspective concerning the Age of the Accomplice, and what it means for patrons, companions, and Cisco. You possibly can learn it right here. 

Over the past six months, I’ve met with tons of of Cisco Companions around the globe and mentioned the Age of the Accomplice.  Our companions are confirming they’re seeing and experiencing the identical shifts that I lay out within the paper – and having these precise conversations with their prospects on daily basis. Stories, research, and predictions by trade consultants – high trade analyst companies and consultants – are additionally validating our speculation. And we’ve additionally seen firms that didn’t deal with companions previously beginning to speak concerning the age of the associate – which is nice as a result of partnering with these you might not have previously in service to prospects is a core precept of the Age of the Accomplice.

At Cisco, we’ve been evolving and constructing out our packages and choices to allow and help Cisco Companions within the Age of the Accomplice. However our journey with companions began almost 30 years in the past. Our technique relies on a partner-driven go-to-market mannequin. Actually, about 90% of our income comes by way of companions. Through the years, we’ve continued to adapt and evolve and remodel, and we’ve all the time achieved so along with our companions.

I’m enthusiastic about this new period and the chance forward of us.



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